Transformations utilizes Fluid Innovation to complete Commercialization agreement with Fortune One Hundred Financial Services Company
Software Commercialization increasingly chosen for organic revenue growth by Independent Software Vendors.

AUSTIN, Texas, – October 20, 2008 -- Fluid Innovation (www.fluidinnovation.com), the leading provider of software commercialization services , today announced the launch of its Buyer Program, designed to reach next-generation independent software vendor (ISV) buyers to increase awareness and provide industry education for more informed decision making.

Increasingly, buyers in the Fluid ecosystem are finding Software Commercialization a rational option for revenue growth, and an alternative to lengthy internal development and expensive and risky mergers and acquisitions. By registering with Fluid's Buyer Program, they can leverage Fluid's online marketplace and engage with Fluid to share their product gaps, new market opportunities, and general technology interests. At which point the “matchmaking process” between buyers and sellersbegins. Fluid's patent-pending LicenseMatch technology quickly matches buyer needs with its existing software innovation inventory. This reduces search costs and ensures relevant matching.

“We are excited to launch our Buyer Program as part of our continued strategic-growth plan,” said Chris McKinzie, Fluid Innovation CEO and founder. “This program is in direct response to our Buyer community who regularly come to us requesting strategic partnerships. They want to share their strategic growth priorities with us and trust us to facilitate software commercialization deals that offer the fastest turnaround with the highest rate of return.”

“We recently completed a software commercialization transaction that Fluid facilitated,” said Bill Tidwell, founder and CEO, Transformation, Inc. – a registered Buyer in the Fluid Innovation Buyer network. “The transaction provided everything we needed to jump start a new software product line in weeks while mitigating almost all of the traditional go-to-market risks. Furthermore, the seller with whom we partnered is now a referenceable customer and even helped us with our business development efforts as we both continue to reap the benefits of this mutually successful relationship.”

Fluid Innovation has over a dozen F1000 firms and leading universities, sellers, and software innovations represented on the Fluid innovation marketplace ready for commercialization including: Boeing, Lockheed Martin, Microsoft, SAIC, and Texas A&M University. This marketplace offers hundreds of new and unique software innovations - for ISVs looking to grow their own software business through commercialization.

About Fluid Innovation
Fluid Innovation, founded in 2005, is architecting the weightless economy through technology, processes, and community. Fluid helps Fortune 500 enterprises and large academic institutions such as Microsoft (NASDAQ: MSFT); Boeing (NYSE: BA); Science Application International Corporation (NYSE: SAI), and Texas A&M generate revenue by discovering, assessing, and licensing their internally-developed technologies to companies that commercialize and market them.

Fluid is considered one of three “Cool Vendors in Intellectual Property, 2008” as reported by Gartner Research.

To learn more, visit www.fluidinnovation.com or email pr@fluidinnovation.com.