Transformations Welcomes Adam Armstrong as Sales Manager

For immediate release

Transformations Welcomes Adam Armstrong as Sales Manager

Industry expertise and a proven track record creating efficient workflows

Brentwood, Tennessee, April 19, 2011 — Transformations Inc., a recognized leader in process improvement software for manufacturing sites and distribution centers across the United States, has appointed Adam Armstrong as Sales Manager.

Armstrong brings extensive experience with transactional documents, production printing environments, workflow and data integrity and is a popular speaker at industry events, major tradeshows and print industry learning seminars. A native of Melbourne, Australia, he attended the prestigious Victoria University of Technology before emigrating to the United States. Armstrong held a variety of positions with Xerox, culminating as Color and Monochrome Solutions Executive in the San Diego area. From 2005 to 2011 he was Senior Workflow Specialist with Solimar Systems, Inc., a leading developer of enterprise output management solutions for mainframe, midrange, and PC/network environments. A focused problem solver and strong communicator, Armstrong was widely recognized among Solimar customers for his technical knowledge and expertise in the development and implementation of complex, high-volume print and mail operations.

At Transformations, Armstrong’s primary responsibility will be working with customers to implement effective and efficient print and mail workflows using Uluro, Transformation’s flagship product which is experiencing rapid growth nationwide. Uluro is an all-encompassing data management, tracking, composition and multi-channel delivery solution for companies challenged by the complexities of high-volume production and distribution of bills, invoices and other customer communications. Uluro enables companies to streamline and reduce the costs of complex print and mail processes, enables recipients to choose how they receive their correspondence, and helps deliver highly personalized mail across physical and electronic media.

Looking forward to his new role Armstrong said, “I am a workflow guy, I enjoy solving peoples problems. What I’ve seen throughout my career is how most available technologies are silo systems, and not built for production efficiencies and increasingly lean operations in print and mail. Many require lots of integration & programming. More than ever, our customers’ cash flow depends on having the best possible document production processes. Uluro is this incredibly powerful tool that gives printers and mailers an end-to-end solution that can literally transform the way they do business from file design & creation all the way through print, mail, email and payment receipt. Uluro can dramatically simplify their workflow while reducing the need for complex programming for all jobs. I’m looking forward to helping bring it to market and to helping print providers transform their businesses.

“Adam is a perfect fit for Transformations Inc.,” said Bill Tidwell, CEO of Transformations Inc. “His expertise coupled with his outstanding reputation and infectious passion for what he does will provide us a valuable resource to better service our existing clients, and further develop and grow the Uluro brand.”

Armstrong lives with his wife Kriss Kiks and their daughter Kylie.