Making Mail Better
Listening to all the analysts, vendors, and consultants you’d think that every piece of mail that is produced these days is personalized, relevant, and demographically targeted.
A quick scan of your own personal or business mail will tell you the goal of widespread personalized communications is still in the distance. “Spray and Pray” lives on as an often-employed marketing strategy. “Dear Customer” still substitutes for even the simplest recognition of individual customer relationships. Duplica ...
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